How do you increase the percentage of Knights attending Council meetings?

What actions or methods does your council use to increase the number of Knights attending and participating in your meetings?

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I like Newton's "good of the Order" idea - we have implemented it in Oskaloosa with some success.

I'd like to see councils adopt a "bring a buddy to the meeting" policy - it could double meeting attendance. Addtionally have all members in attendance sign in and then award or recognize members (non officers) with good meeting attendance records.  

The more importance we put on meeting attendance the better; but we have to put more value on it than it is an "obligation" of membership.

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